News Rules To Remember

Many years ago, the rules for writing broadcast news were handed down by Mervin Block, the High Priest of Mass Media Journalism. By following his "Dozen Deadly Sins" and "Top Tips of the Trade", airwave wordsmiths can avoid the evils boring and confusing copy, while liberating listeners from neglectful, negligent newscasts. Writing Broadcast News: Shorter, Sharper, Stronger by the God of Good Copy, Mr. Mervin Block.